What-if Scenarios
10 min
what if scenarios description supports controlled comparison of alternative price strategies before they become the current strategy it estimates the commercial effect of each scenario against store prices using expected regular sales for the next 30 days, enabling pricing managers to balance profit, revenue, volume, margin, and market positioning what if scenarios overview sub parts & functions scenario comparison compares store prices, the current strategy, and alternative scenarios for the selected category; up to five alternative scenarios can be created each scenario shows its price change distribution and projected profit, revenue, volume, margin, and reference price indexes relative to the store prices baseline estimates include regular sales from locked products and products with manual prices, while promotional sales are excluded and unknown promo share is estimated from each product's historical average key elements store prices — baseline of current prices used to calculate scenario deltas price changes — distribution of proposed price movements and unchanged or locked product status profit, revenue, volume and margin — projected 30 day regular sales outcomes for the selected scope main competitor, minimum of competitors and median of competitors indexes — projected market position measures under the scenario scenario lifecycle controls the overflow menu on each scenario supports editing, copying, deleting, or making that scenario the current strategy a copied scenario can retain the existing settings for incremental refinement or be created empty with only top level settings, allowing a manager to test a distinct direction without changing the live strategy scenario lifecycle controls key elements scenario status — identifies whether the scenario is up to date or requires refresh before its estimates are relied upon scenario overflow menu — manages the scenario and can promote an approved alternative to the current strategy scenario filters narrows the comparison to product class, zone, brand, or supplier so managers can assess a strategy's effect on a commercially meaningful subset zone filtering is particularly important because a product can have different new prices and current prices per zone; applying filters recalculates the displayed scope of the comparison scenario filters key elements product class — limits results to an assortment segment based on price sensitivity zone — limits results to a store group with its own pricing brand — isolates brand level effects within the selected category supplier — isolates the commercial effect for a supplier assortment connections & integrations uses price strategies and the rule boundaries configured in price management docid\ rs0z8lfkdpage86wko0qc to generate scenario outcomes the comparison includes the regular sales contribution of locked products and manual prices, although those products are not automatically repriced; approved alternatives can be set as the current strategy for the selected scope key actions select top level or a category to inspect strategy impact at that scope compare the current strategy and alternative scenarios against store prices filter projections by product class, zone, brand, or supplier copy a scenario to refine its current settings or start with top level settings only edit, delete, or set an approved alternative as the current strategy best practices & success stories comparing alternatives before activation helps select a strategy that improves projected profit or margin while making the volume trade off explicit category level views make it possible to identify where a strategy produces materially different commercial outcomes scoped filtering helps validate a strategy for priority product classes, brands, suppliers, and zones before adoption important considerations do not use promotional sales to judge a scenario because standard promo, multibuy, and markdown sales are excluded from the estimates treat results for an outdated scenario as stale until the scenario is refreshed use zone filters when evaluating market positioning because pricing and reference prices can differ by zone copy an existing scenario for incremental changes, or use a top level only copy when testing an independent strategy direction setting an unvalidated alternative as the current strategy can change the optimization direction for the selected pricing scope deleting a scenario removes the saved alternative that may be needed for later comparison related modules price management docid\ rs0z8lfkdpage86wko0qc