Choose the right price mechanism

choose the right price mechanism use this page when you need to decide whether a product needs an optimized regular price, a manual price, locked product status, a promo plan, or a markdown campaign which mechanism should set this product's price? choose the mechanism based on whether the price is ongoing, exceptional, intentionally fixed, campaign based, or intended to clear inventory do not use a temporary offer to solve an ongoing regular price problem, and do not use a manual price to avoid defining the right price rules attribute regular price manual price locked product promo plan markdown campaign best for ongoing pricing under normal commercial governance a specific exceptional product price keeping a baseline price fixed a scheduled promotional offer a scheduled clearance discount who determines the price the optimization algorithm within applicable price rules the operator the existing baseline price remains fixed until manually changed the campaign's window and mechanic the campaign's configured discount range and refresh behavior time horizon ongoing until the operator changes the manual price until manually changed or the lock's validity no longer applies defined start / end dates defined campaign active period use when basket behaviour matters no no no yes — choose n+1 for a fixed threshold, multibuy for quantity tiers, or bundle for related products no validate with a what if scenario first yes, when choosing between price strategies or rule directions usually no; review the individual exception usually no; confirm the reason and scope for the lock use campaign forecasting and review planned overlaps review planned campaigns, store scope, and discount range choose the mechanism regular price choose a regular price when the product needs its normal, ongoing price to respond to commercial conditions a regular price is “the ongoing (non promotional, non multibuy) price of a product set by the platform's optimization algorithm within the boundaries defined by price rules, unless a manual price or locked product status overrides it ” use this route when the desired outcome is a repeatable pricing decision across a category, family, product class, brand, or zone set or review the applicable price rules and price strategy in price management docid\ rs0z8lfkdpage86wko0qc where several rules apply, the optimization algorithm calculates the new price within their rule intersection before export, compare the current price with the new price by zone and review projected impact if you are choosing between materially different price strategy directions, validate the choice in what if scenarios docid\ jxdsf asyzjal7vezrhmi first manual price choose a manual price for a narrow, justified exception on a specific product a manual price is “an operator set price that overrides algorithmic output for a specific product used sparingly; abuse breaks the algorithm's learning loop ” use it when a product requires a known price that the optimization algorithm should not set at that moment do not use it as a substitute for a category level price rule, a price strategy, or a recurring campaign if the same exception is needed repeatedly across a scope, correct the governing rules in price management docid\ rs0z8lfkdpage86wko0qc instead locked product choose locked product status when the product must not be automatically repriced a locked product is “a product excluded from automatic regular repricing its baseline price stays fixed until manually changed configured in price management (product level) and surfaced in families ” use a lock when maintaining the existing baseline price is the decision record the reason, validity period, and targeting scope so the lock can be reviewed later use price management docid\ rs0z8lfkdpage86wko0qc to manage locks; review related products in families docid\ w6vf3xs cr5mrsz25s5rg when relative pricing within a family also matters a lock is not a promotion it fixes the regular price baseline; it does not create a promo price or campaign schedule promo plan choose a promo plan when the price is a temporary, governed campaign offer a promo price is “a special pricing price active for a defined window; managed in promo planner and reported in promo analytics ” a promo plan provides the campaign container, dates, closure deadline, optional zone restriction, sections, and windows use promo planner docid\ swfaxzwu2fj8vbgay6dou when the offer needs coordinated ownership, timing, and product windows select the mechanic that matches customer behaviour use default for a promo price or discount % use n+1 when you want a fixed threshold use multibuy when the tier price differs per quantity use bundle for a grouped offer for a multibuy offer requiring detailed base price and tier review, configure and monitor it in multibuy pricing docid\ iyuhdqzuhm2uwym0i5egb check planned promo plan placements before changing a product's regular price, especially where a product has different prices by zone markdown campaign choose a markdown campaign when the objective is structured, time bound inventory clearance rather than a regular promotional event create the campaign with its active period, eligible warehouses or stores, and mandatory minimum and maximum discount percentages in markdown docid\ fausgcpeoz6nus750yq4t use markdown when you need to control both the clearance discount range and how discounts are maintained during the campaign manually, automatically, or without refresh review markdown records by site when assessing selling price, discount, average cost, margin, and sell through related information do not use a markdown campaign to make a permanent regular price correction when the campaign ends, reassess whether the ongoing regular price needs a separate price rule or price strategy decision when to validate in what if scenarios use what if scenarios docid\ jxdsf asyzjal7vezrhmi before committing a change to the current price strategy when the choice affects a meaningful category, product class, brand, supplier, or zone scenario comparison estimates expected regular sales impact for the next 30 days against store prices and compares profit, revenue, volume, margin, and reference price indexes a what if scenario is most useful for the regular price decision for example, when deciding whether a category should prioritize volume, revenue, profit, margin, or a different market position filter by zone when zone specific current prices and new prices could change the conclusion it is not a replacement for campaign planning, multibuy tier review, or markdown campaign controls common pitfalls using a manual price for a recurring category problem instead of fixing the applicable price rule or price strategy locking a product to protect a temporary offer; use a promo plan or markdown campaign when the price has a defined campaign period treating a promo price as a new regular price after the promotion ends; review the regular price separately creating a multibuy offer when a single promo price is sufficient, or using a single discount when tiered quantities are the intended customer incentive comparing only the aggregated view when the product has materially different current prices or new prices by zone