Choose how to price this product
8 min
choose how to price this product use this page when you need to choose between a regular price, manual price, locked product, promo plan, or markdown campaign for a product which pricing mechanism fits the commercial intent? ask one question first is this an ongoing regular price decision, a governed exception, a time bound promotion, or a clearance reduction? use a regular price for the ongoing (non promotional, non multibuy) price of a product choose a manual price only for a specific operator set exception choose a locked product when the baseline price must not be automatically repriced use a promo plan for scheduled special pricing, and a markdown campaign for controlled clearance reductions attribute regular price manual price locked product promo plan markdown campaign primary intent ongoing price specific exception hold the baseline fixed time bound campaign time bound clearance reduction price control optimization algorithm and price rules operator set price no automatic regular repricing window and mechanic campaign discount range and refresh setting time model ongoing optimization review as an exception fixed until manually changed start / end dates campaign date range validate first with what if scenarios for strategy choices price rule review lock reason and validity uplift and cannibalization review scope, overlap, and discount review choose instead when the offer is promotional or clearance led a repeatable rule is needed a temporary campaign is needed clearance is the objective the change should become ongoing choose the mechanism regular price choose a regular price when the product needs its normal ongoing price and the optimization algorithm should continue to manage it the optimization algorithm generates new regular prices from price rules, reference prices, cost, sales data, and model insight signals use this option when the intended decision can be expressed through a price rule, price strategy, product architecture, or family ratio review the current price, new price, and difference by zone before export where multiple rules apply, the new price is computed inside their rule intersection; if rules do not overlap, the highest priority rule wins and the new price is chosen as close as possible to the others if you are deciding among alternative commercial positions for a category, validate the choice first in what if scenarios docid\ jxdsf asyzjal7vezrhmi scenario comparison estimates regular sales kpis for the next 30 days against store prices it includes regular sales for locked products and products with manual prices, but excludes standard promo, multibuy, and markdown sales configure the governing rules and inspect the proposed price in price management docid\ rs0z8lfkdpage86wko0qc if related products must move together, check families docid\ w6vf3xs cr5mrsz25s5rg before changing the regular price approach manual price choose a manual price when an operator must set a price for one specific product and the requirement is not a reusable governance rule a manual price is an operator set price that overrides algorithmic output for a specific product use it sparingly—for example, for a narrowly scoped exception that needs direct operator judgment before setting one, ask whether a product level price rule, product architecture rule, or family ratio would solve the recurring need more consistently manual price abuse breaks the algorithm's learning loop do not use a manual price merely to stop repricing if the baseline price must stay fixed, use a locked product instead manage product level diagnostics and exceptions in price management docid\ rs0z8lfkdpage86wko0qc locked product choose a locked product when the product must be excluded from automatic regular repricing its baseline price stays fixed until manually changed use this option for a deliberate hold with a recorded reason and, where applicable, defined validity dates lock rules can target categories, product classes, brands, suppliers, individual product ids, and zones this makes a locked product the better choice when the requirement is to prevent movement, rather than to prescribe a one off price a locked product is still part of regular sales estimates in what if scenarios docid\ jxdsf asyzjal7vezrhmi , so a lock does not remove its commercial impact from strategy comparison configure and review locks in price management docid\ rs0z8lfkdpage86wko0qc , and review affected relationships in families docid\ w6vf3xs cr5mrsz25s5rg promo plan choose a promo plan when the price is special pricing for a defined campaign window a promo price is a special pricing price active for a defined window; it is managed in promo planner and reported in promo analytics create a promo plan when the work needs campaign dates, a closure deadline, optional zone restriction, accountable sections, and one or more windows choose the window's mechanic according to customer behaviour use n+1 when you want a fixed threshold; use multibuy when the tier price differs per quantity for multibuy thresholds, use quantity in basket to locate natural demand breakpoints do not treat a promo price as a substitute for an ongoing regular price change review forecast uplift and cannibalization before finalizing the campaign in promo planner docid\ swfaxzwu2fj8vbgay6dou configure and monitor tiered basket offers in multibuy pricing docid\ iyuhdqzuhm2uwym0i5egb markdown campaign choose a markdown campaign when the commercial purpose is clearance through controlled price reductions set the mandatory campaign name and date range, select eligible warehouses / stores, and define the minimum and maximum discount percentages use this option when the reduction needs a campaign lifecycle and an explicit refresh treatment manually refreshed, automatically refreshed, or not refreshed during the markdown period review planned campaign timing to avoid unintended overlap with other markdown activity do not use a markdown campaign for a normal market positioning change or a standard promotional mechanic plan and track clearance activity in markdown docid\ fausgcpeoz6nus750yq4t when to validate in a what if scenario validate in what if scenarios docid\ jxdsf asyzjal7vezrhmi before adopting a regular price strategy when you are choosing among alternative price strategies or need to test the effect for a category, product class, zone, brand, or supplier do not use scenario results to approve a promo plan, multibuy, or markdown campaign as though they were regular price forecasts those sales types are excluded from the regular sales kpi comparison instead, review promotional forecasts in promo planner docid\ swfaxzwu2fj8vbgay6dou , tier level results in multibuy pricing docid\ iyuhdqzuhm2uwym0i5egb , and markdown campaign scope in markdown docid\ fausgcpeoz6nus750yq4t common pitfalls using a manual price for a recurring requirement that should be a price rule, product architecture rule, or family ratio locking a product when the actual need is a temporary promo price or markdown campaign changing a regular price to achieve a campaign objective, then losing the separation between ongoing and promotional performance choosing multibuy tiers without checking quantity in basket and creating thresholds customers rarely reach reading a what if scenario as a forecast for promo, multibuy, or markdown sales even though those sales are excluded from its comparison